![]() When you are creating a new Gmail Ad, the specs below are what you will need to follow for your ad copy, logo, marketing images, videos, catalog images, and more. When the Gmail Ad is clicked, it will look something like the image below. Unopened Gmail Ads Exampleīefore a Gmail Ad is clicked to be opened, it will look something like the image below. The email will allow advertisers to promote an offer with a call to action that directs each person to the advertisers website. When people click to open a Gmail Ad, it will open an email that will contain an image, a video, or a catalog of images. They look like a standard email, although they have an ‘Ad’ label next to them. Advertisements appear in potential customers Gmail inboxes at the top of the ‘Social’ and ‘Promotions’ tabs. Gmail Ads campaigns are created through Google Ads and they are one of the campaign subtypes for Display advertising. Lastly, you can set your Custom teaser, Call to action, and Color options. You have the option to add Catalog Images as well, which can work great for Ecommerce websites. Then, upload your Marketing Image and your Logo. Set your Business Name, Headline, Description, and Final URL. It’s much easier to create a Gmail Ad and you can follow the instructions in the next step to make sure you set it up properly. You have the option to create a Gmail Ad or upload your Gmail Ads. For large budget campaigns, I would recommend aggressive automation. For smaller budgets, I would recommend no automated targeting. You can expand your targeting to reach additional customers. The options available are no automated targeting, conservative automation, and aggressive automation. With Keywords, you can target people with keywords that are related to what your business is promoting.ġ1. I prefer to utilize Audiences and Demographics when it comes to Gmail Ads targeting. You can choose between Keywords, Audiences, and Demographics. ![]() I usually name Ad Groups based on my targeting settings for that particular group. Set a name for your Ad Group, you will be setting up targeting and ads in the next step. The additional settings can ensure your ads are running optimally, at the correct times, and that they are set-up to drive conversions. Some of the additional settings include ad rotation, ad schedule, start dates, end dates, devices, campaign URL options, and conversions. If your monthly budget was $900 for example, your daily budget would be $30. You should take your monthly budget, divide it by 30, and set that dividend as your daily budget. Otherwise, if you are not using conversion tracking, then you should use the Manual CPC bid strategy. If you are using conversion tracking, then you want to use a smart bidding strategy like Target CPA, Target ROAS, or Maximize Conversions.
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