![]() ![]() This is a continuation of the investment the ACLU made during the primary election, which included sending mailers to 80,000 households, a cable and digital TV ad campaign that reached 98% of Oakland County residents, logging 40,000 phone calls, as well as sending over 400,000 texts. The ACLU’s Smart Justice campaign educated Oakland County voters through a digital ad campaign that reached over 500,000 residents, logging 1.7 million views. The campaign sent more than 200,000 texts. “We are proud of Oakland County voters who recognize that for far too long we have been locking up people because they are poor or because of the color of their skin,” said Jessica Ayoub, ACLU public engagement strategist. “Oakland County voters have elected a prosecutor who has pledged to end mass incarceration and eliminate racism in the criminal legal system. People deserve a prosecutor who is working for true justice, and we will continue to hold the new Oakland County prosecutor accountable for her pledge to carry out Smart Justice reforms.” McDonald embraced a criminal justice reform platform, while Goetz did not, campaigning instead for the status quo. Karen McDonald defeated Republican candidate Lin Goetz. – The American Civil Liberties Union of Michigan (ACLU) commends Oakland County voters for embracing the ACLU’s Smart Justice campaign goals, which include ending mass incarceration and advancing racial justice in the criminal legal system.
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