“Specifically, chewy is growing 5.8%, leading and driving the non-chocolate category, which is posting 4.4% and sour is growing 14%, three times the rate of total non-chocolate confections.” Revitalizing brands to fit the emerging trendsīefore rebranding Red Hots and Now and Later, Ferrara also reinvigorated its Lemonhead brand by leveraging the brand’s character with a more contemporary packaging, according to the company. “Overall, spicy, tropical fruit and sour have seen double and triple digit growth over the last four years,” he added. Both upgraded product lines are available at most retailers nationwide including mass merchandisers, convenience, grocery, drug, and dollar stores.įerrara decided to focus on sour-flavor development because its research shows Generation Z and Millennials have an increased interest in sour and intense flavors in a chewy format, Mattikow said. All Red Hots items are available in changemakers, theatre boxes, and peg bags that range from $0.25 to $1.99. Packaging & Packing Materials, ContainersĪll Now and Later items are available in changemakers, standard size, and peg bags that range from $0.25 to $1.49.Processing Equipment & Systems, Automation, Control. Filling & Packaging Equipment & Systems.
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